Saturday, September 22, 2007

There are two people in everyone....

Being a marketer - at least academically, i took notice of this advertisement on television one day - brand - Reebok and brand personality - Rahul dravid, proclaiming that there are multiple selves attached to a person and that they exist within ourselves amongst oblivious ignorance.

The advertisement turned to be even more special cause it appeared to be rich in ROI (go and attend your advertising classes if u dunno the full form there!!) but it also featured my favourite brand and my favourite cricketer.

Moreover I am a true believer that every homosapien in this world is a victim of schizophrenia!!

The degree of realisation within overselves though varies and thereby the intensity of recognition amongst all is not the same, in fact largely it is lESS!!

Rahul dravid is the man we are talking about here!!

I admire the character if not the man himself, a purist whose exaggerated craft is his strength as well as his weakness, a vehement team player playing under the shadow of other selfish invidual geniuses, a fractured leader suffocated under the pangs of bureaucracy, a dependable batsmen serving a mercurial and unpredictable team throughout his career.

All contrasting adjectives for a man playing for a country of people who are so unlike him...

Most of us live life, fighting conflicting emotions, waging contradicting situations and confronting confusions and disputations!! Sometimes with others and other wise mostly debating within ourselves.

Guess, there really are two people in everyone ....

last to last weekend, saturday 8th september, I indulged myself in my first extravaganza - A second hand Maruti 800. To have bought something that i have desired and craved for so long created a feeling so unique in expression.

I realised that the feeling of possession comes along with exlusivity and shall remain unshared. It stays with you and does not demand even a fraction of empathy from others.

To be more explicit, when your father dies, the grief that you undergo is something that your neighbour wouldn understand!!!

When you get married, the excitement (in some cases, the trauma!!) is maribound for the groom and the bride as compared to the gluttons attending the wedding!!

At the end of the day, all such instances that create such exclusive feelings create an extension of your self...Society deems you to have grown in stature (albeit your bank balance should have by now got reduced to a penny!!) and you once again are caught in speculation.

1) Do we change parting our fundamental self and flaunt our new acquired stature??
2) Do we stay put and succumb to docility ignoring our new-found materialistic success??

Courtesy my consumer behaviour classes in MBA, i think the answer should be to extend our self and not alter the same!! Extending the same would mean to grow in stature despite losing the fundamental qualities that have moulded one's personality.

Creating a new person within yourself, just the difference being that this one owns a car or this one has just got married!! Dont we have two of em living there now again !!!

life they all say is an education in itself...to me its more about discovering oneself each day or should i say getting to know the many selves each day :) !!